Almosafer: Best Travel Company in Saudi Arabia

Saudi Arabia and the entire Middle East are increasingly becoming one of the world's most exciting travel markets. With new destinations emerging, major events taking place, improved connectivity and a growing desire to travel domestically and internationally, today's travellers are looking for experiences that are easy to plan, carefully curated and tailored to their needs, whether it's a weekend getaway, a family holiday or a multi-city adventure in the regio

With the acceleration of demand for tourism, the role of trusted travel platforms that help travellers seamlessly discover, compare and book flights, hotels, packages and experiences is becoming increasingly important, supporting the Kingdom's ambition to become a global tourism hub.

This is where Almosafer comes in. As Saudi Arabia's leading travel company and part of the Seera Group, Almosafer is elevating the travel experience for travellers to, from and within the Kingdom and beyond, playing a pivotal role in supporting the tourism goals of Saudi Vision 2030.

With over 2,700 skilled professionals representing 43 nationalities and offices across Saudi Arabia, the United Arab Emirates, Egypt, Jordan and Kuwait, Almosafer has established itself as the most comprehensive travel platform in the Middle East, offering seamless bookings for flights, hotels, holiday packages and exclusive travel services.

A Legacy Built on Excellence: The Seera Group Heritage

From Al Tayyar to Seera: Four Decades of Innovation. Almosafer's parent company, Seera Group Holding (formerly Al Tayyar Travel Group), began its journey in 1979 when it opened its first branch on Al-Takhassousi Street in Riyadh with just four employees. What started as a modest airline ticketing agency has evolved into the largest travel brand in the Middle East.

In April 2019, Al Tayyar Travel Group rebranded to Seera, meaning "journey," marking the culmination of the company's transformation efforts. Harnessing Seera Group's 40+ years of expertise, Almosafer leverages extensive industry knowledge, state-of-the-art proprietary technology, and deep local and regional understanding.

Strategic Transformation and Digital Innovation

With Vision 2030 as a driving force, Seera positioned itself at the forefront of Saudi Arabia's economic and social transformation, with the ultimate purpose of opening up travel opportunities for all by connecting cultures. The group's strategic evolution included significant investments in technology and global partnerships, establishing it as a clear technology leader in the regional travel space.

Comprehensive Portfolio: Serving Every Travel Need

Almosafer Consumer Travel. Almosafer offers a one-stop shop for hotel, flight, and holiday bookings, treating travellers like family while working to make journeys as comfortable as possible using the latest technology and data. The platform provides access to over 1.5 million properties globally and flight bookings on more than 450 airlines.

Almosafer Business: Corporate & Government Solutions

Almosafer Business revolutionises travel management with cutting-edge solutions and seamless value-oriented services for corporate and government entities. The division has won multiple World Travel Awards, including the Middle East's Leading Corporate Travel Company and Saudi Arabia's Leading Travel Management Company from 2020 through 2025.

Almosafer Concierge: Luxury Travel Redefined

As the first holistic luxury travel concierge service from Saudi Arabia, Almosafer Concierge caters to discerning VIP and high-end travellers with bespoke itineraries, dedicated travel advisors, and the highest level of service and attention to detail. The service was accepted into Mandarin Oriental Hotel Group's Fan Club, a worldwide preferred partner program enhancing luxury experiences for travellers.

Discover Saudi DMC: Destination Management Excellence

Discover Saudi is the Kingdom's leading integrated Destination Management Company, designed to connect the world's tour operators and travel agents to all of the Kingdom's most inspiring and experiential opportunities. The company specialises in inbound travel, MICE solutions, and online distribution.

Mawasim: Hajj & Umrah Expertise

Mawasim provides high-quality end-to-end travel arrangements for Hajj and Umrah tourism, offering simplified sourcing for external agents in key international markets. In January 2025, the Ministry of Hajj & Umrah partnered with Almosafer to enhance the pilgrim travel experience, appointing Almosafer as the official flight partner for the Direct Hajj program.

Almosafer Activities: The Kingdom's Activity Marketplace

Almosafer Activities is the first-ever holistic tours and activities platform for the Saudi market, offering things to do across the Kingdom for travellers from Saudi Arabia and beyond.

Award-Winning Excellence: Industry Recognition

World Travel Awards Dominance. Almosafer's commitment to excellence has earned consistent recognition from the World Travel Awards, often called the "Oscars of the travel industry":

Middle East Regional Awards:

• Middle East's Leading Online Travel Agency (2019-2023)

• Middle East's Leading Leisure Travel Agency (2020-2024)

• Middle East's Leading Travel Agency (2022-2025 nominations)

Saudi Arabia National Awards:

• Saudi Arabia's Leading Online Travel Agency (2019-2021, 2024)

• Saudi Arabia's Leading Leisure Travel Agency (2020-2024)

• Saudi Arabia's Leading Travel Agency (2022-2025 nominations)

Almosafer Business Recognition:

• Saudi Arabia's Leading Travel Management Company (2022-2024)

• Middle East's Leading Travel Management Company (2020-2025 nominations)

Global Achievement:

• World's Leading Online Travel Agency (2022-2024 nominations)

Strategic Partnerships: Connecting Saudi Arabia to the World

National Aviation Partners

Riyadh Air - Inaugural Travel Partner

In January 2024, Almosafer became the inaugural partner of Riyadh Air, the Kingdom's new flag carrier, with plans to integrate technologies and ensure Riyadh Air content availability on Almosafer's platform. This partnership positions Almosafer to promote Saudi Arabia as a destination and provide comprehensive services to Riyadh Air guests.

Saudi Airlines Recognition

Almosafer was honoured as a key partner in the 2023 success of Saudi Airlines, continuing its long-standing partnership with the Kingdom's flag carrier to elevate travel experiences.

Malaysia Airlines Partnership

In November 2024, Malaysia Airlines appointed Almosafer as its exclusive General Sales Agent for Saudi Arabia, leveraging Almosafer's on-ground expertise and digital reach to lead all sales and ticketing operations.

Global Technology Leadership

Amadeus Strategic Alliance

In November 2025, Almosafer and Amadeus strengthened their partnership with a renewed commitment focusing on AI-powered innovation, automation, and content exchange, setting a new benchmark for travel technology in the region. The collaboration aims to deliver smarter, more personalised, and touchless journeys while supporting Vision 2030.

Luxury Hospitality Network

Mandarin Oriental Hotel Group

In November 2024, Almosafer entered a global strategic partnership with Mandarin Oriental at World Travel Market London, gaining exclusive access to the luxury hotel group's portfolio of 41 properties across 26 countries.

Adeera Partnership

In May 2025, Almosafer became the first global travel agency partner of Adeera, a Public Investment Fund company and Hotel Management Company, to promote world-class Saudi Arabian hospitality to domestic and inbound tourists.

Innovative Tourism Solutions

The Helicopter Company

In November 2025, Almosafer partnered with The Helicopter Company (THC) at Dubai Airshow to offer aerial rides and transfers across Saudi Arabia, introducing premium airport-to-city transfers in Riyadh, Jeddah, and other hubs.

VisitBritain Alliance

Almosafer expanded its alliance with VisitBritain to boost Saudi travel to the UK, with VisitBritain forecasting 404,000 visits from Saudi Arabia to the UK in 2025, with visitors spending around £975 million.

Regional Tourism Initiatives

Discover Saudi DMC partnered with Saudi Tourism Authority and Qatar Tourism on the "Double the Discovery" campaign at ITB Berlin, offering curated packages to spotlight both Saudi Arabia and Qatar's touristic landscapes aligned with the new GCC unified visa.

Technology-Driven Excellence: Digital Innovation at Its Core

Driven by a digital-first mindset and cutting-edge innovation, Almosafer leverages state-of-the-art proprietary technology, extensive industry expertise, and a large partner and supplier network to create superior travel experiences.

The company's technology platform features:

• Highly performant and scalable architecture

• Omnichannel booking solutions across web, mobile, and retail touchpoints

• Proprietary Arabic and localised content

• Integration with leading global distribution systems

• AI-powered personalisation and recommendations

• Data-driven decision-making capabilities

Domestic Tourism Leadership: Transforming Saudi Travel

Almosafer, a part of the Seera Group, has established itself as the "National Champion" for tourism in Saudi Arabia by aligning its digital-first strategy with the goals of Saudi Vision 2030.

Under the leadership of CEO Muzzammil Ahussain, the company has shifted the perception of domestic travel from a secondary option to a primary leisure choice for Saudis. Here is how Almosafer is transforming the Saudi travel landscape:

1. Driving Unprecedented Domestic Growth

Almosafer has turned a temporary pandemic-era "blip" into a long-term cultural shift. In 2024, the company reported a 44% year-on-year increase in domestic flight bookings and a 39% rise in hotel room nights.

• Market Share: Over 40% of Almosafer's total bookings are now domestic, reflecting a growing appetite for local exploration.

• Shifting Behaviour: Travellers are opting for low-cost carriers (LCCs) for transport while "spending up" on luxury accommodations and unique local experiences.

2. Digital Innovation and "Arabic-First" Strategy

Rather than just localising a global product, Almosafer built a platform specifically for the Saudi market.

• AI Integration: A major partnership with Amadeus has integrated AI-powered "hyper-personalisation," providing predictive travel recommendations and smart disruption management.

• Omnichannel Presence: While 91% of bookings are made online, Almosafer maintains a strong retail presence via branches and WhatsApp to support complex family travel itineraries, a key demographic that grew by 70% in 2024.

3. Expanding the "Experience" Economy

Almosafer is moving beyond simple flight and hotel bookings to become a holistic marketplace.

• Almosafer Activities: Partnering with Klook, they launched a marketplace for tours, events (like Riyadh Season), and desert adventures, making hidden gems like AlUla, Jazan, and Tabuk accessible to the masses.

• Discover Saudi Arabia: Their Destination Management Company (DMC) works with local vendors to build "inspirational itineraries" that go beyond the major cities of Riyadh and Jeddah.

4. Strategic Partnerships with the Public Sector

Almosafer acts as a bridge between government ambitions and the private consumer market.

• PIF Collaboration: Recently partnered with Adeera (a Public Investment Fund company) to promote world-class Saudi hospitality.

• Infrastructure Support: They work closely with the Saudi Tourism Authority (STA) to integrate digital guides like "Sara AI" and help manage the demand for the 150 million visitors targeted by 2030.

5. Talent and Social Impact

Through the Almosafer Academy, the company is training the next generation of Saudi travel experts. This initiative focuses on hiring and upskilling local talent, particularly women and youth, ensuring that the human element of Saudi tourism is as sophisticated as the technology behind it.

Supporting Vision 2030: A National Champion

Saudi Arabia was named among the top 10 tourism destinations globally and ranked fifth in global rankings for international arrivals in 2023, compared to 2019. Almosafer has positioned itself at the centre of this transformation, contributing to the Kingdom's goal of welcoming 150 million visitors by 2030.

The company supports Vision 2030 through:

• Facilitating inbound tourism through Discover Saudi DMC

• Enhancing religious tourism via Mawasim

• Promoting domestic travel and experiences

• Partnering with government entities and tourism authorities

• Developing cutting-edge digital infrastructure

• Creating employment opportunities for Saudi nationals

Financial Performance and Growth Trajectory

Almosafer entered 2024 on a high note, having achieved robust financial results for the third quarter of 2023, with strong demand for travel setting high expectations for vacation breaks, adventure holidays, and immersive experiences.

The company continues to invest heavily in:

• Technology development and innovation

• Human capabilities and training programs

• Corporate business expansion

• Strategic partnerships and acquisitions

• Market expansion across the GCC region

Conclusion: Setting the Standard for Travel Excellence

Almosafer has established itself as more than just a travel company; it is a comprehensive ecosystem serving every segment of the travel and tourism industry. From its humble beginnings as Al Tayyar in 1979 to its current position as Saudi Arabia's leading travel company, Almosafer exemplifies the transformation and ambition of Saudi Vision 2030. With consistent recognition through multiple World Travel Awards, strategic partnerships with global leaders like Riyadh Air, Mandarin Oriental, Amadeus, and the Ministry of Hajj & Umrah, and a commitment to technological innovation, Almosafer continues to redefine travel excellence in Saudi Arabia and the Middle East.

Whether travellers seek leisure, business, luxury, religious, or domestic travel solutions, Almosafer stands ready with 40+ years of expertise, cutting-edge technology, and an unwavering commitment to elevating every journey. As the Kingdom continues its remarkable tourism transformation, Almosafer remains the trusted partner connecting Saudi Arabia to the world and the world to Saudi Arabia.

For more information, visit the Almosafer website